A grooming routine is easier to follow when the products have a clear order. You do not need a complicated system—just move from cleansing to lighter care products and finish with styling.
1. Cleanse First
Begin with a shower or face wash to remove sweat, oil and product buildup. Clean hair and skin give the rest of your routine a consistent starting point.
2. Apply Face Products
After cleansing, apply moisturizer while following the directions on the label. During the day, finish your face routine with appropriate sun protection. Our simple men's skincare guide covers the basic three-step approach.
3. Take Care of Your Beard
If you use beard oil, lotion or balm, work it through clean facial hair and the skin underneath. Start with a small amount. Oil or lotion generally comes before a heavier balm used for added control.
4. Style Your Hair
Towel-dry or blow-dry your hair to the level recommended for your styling product. Apply a small amount evenly, then shape the hairstyle. Add more only where hold or texture is missing.
5. Finish and Check
Give your routine a final check rather than automatically adding more product. A clean, controlled result usually comes from good distribution, not a heavy application.
Build Your Routine
Browse men's grooming essentials, plus our face, beard and hair collections, to build a routine around products you will actually use.