A men's skincare routine doesn't need ten different products. For most guys, a consistent routine built around cleansing, moisturizing, and sun protection is a practical place to start.
Step 1: Cleanse
A facial cleanser removes oil, sweat, dirt, and everyday buildup. Wash with lukewarm water and avoid aggressively scrubbing your face. Depending on your skin and routine, cleansing once or twice daily may be appropriate. Browse our men's face and skincare collection for products that fit a straightforward routine.
Step 2: Moisturize
After cleansing, moisturizer helps support hydration and can reduce that tight, dry feeling some cleansers leave behind. Men with oily skin can look for lighter textures, while dry skin may benefit from a richer moisturizer.
Step 3: Use SPF during the day
Sun protection is one of the most important parts of a daytime skincare routine. Choose a broad-spectrum sunscreen and follow the product's directions for application and reapplication, especially when spending extended time outdoors.
What about shaving?
If you shave, try to avoid piling multiple harsh steps onto freshly shaved skin. A comfortable shaving product, a clean razor, and moisturizer afterward can help keep the routine straightforward.
Do you need more products?
Not necessarily. Serums, exfoliants, eye products, and other treatments can be added for specific goals, but consistency with the basics is more useful than owning a shelf full of products you rarely use. Our grooming essentials are a good place to start if you're building out the rest of your routine too.
Keep it simple
Morning: cleanse as needed, moisturize, and use SPF. Evening: cleanse and moisturize. From there, adjust based on how your skin responds.
Shop men's face and skincare at Groom Standard to put together a straightforward routine without overcomplicating your grooming shelf.