A useful morning routine does not need to be long. When time is tight, focus on the visible basics and keep the products you use every day within easy reach.
Minute 1: Wash and Refresh
Cleanse your face as needed and rinse thoroughly. If you shower in the morning, use that time to handle hair and body cleansing at once.
Minute 2: Face Care
Apply moisturizer, then use appropriate sun protection during the day. Keeping this step simple makes it easier to repeat consistently. See our three-step skincare routine for more detail.
Minute 3: Beard or Shave Check
Smooth facial hair, address obvious stray hairs and use a modest amount of beard oil, lotion or balm if needed. If you are clean-shaven, check for missed areas and rinse away any remaining shaving product.
Minutes 4 and 5: Hair
Choose one styling product that matches your usual look. Start with a small amount, distribute it evenly and shape your hair. Using a familiar product is faster than experimenting when you are trying to leave.
Set Up the Night Before
Keep your core items together and replace empties before they run out. A routine becomes faster when you are not searching through a crowded cabinet.
Build a Simple Lineup
Compare these products and check each product page for directions, sizes and availability.
- American Crew Classic Forming Cream 1.75 oz — One styling cream to keep your lineup simple.
- STMNT Grooming Goods Beard Oil – 1.6 fl oz — One beard-conditioning option.
- American Crew All-in-One Face Balm SPF 15 5.7 oz — A moisturizing aftershave balm labeled SPF 15.
Browse men's grooming essentials for everyday basics, along with Groom Standard's hair, beard and face collections.