Walk through the men's hair aisle and you'll see clays, fibers, creams, pomades, pastes, gels, and more. Instead of choosing based on the label alone, start with three things: the hold you need, the finish you want, and your hair type.
Start with hold
Light-hold products work well when you want movement and a more relaxed style. Medium hold adds control while still allowing some flexibility. Stronger hold is useful when your hairstyle needs to stay structured for longer periods.
Choose your finish
For a natural or matte-looking style, look toward products such as clay, fiber, or certain pastes. If you want a smoother or shinier finish, pomades and some creams may be a better fit. Browse our men's hair styling products to compare options.
Consider your hair type
Fine hair can become weighed down by heavy products, so start with a small amount. Thick or coarse hair may need more control. Longer hair often benefits from products that provide flexibility rather than locking everything into one rigid shape.
Apply product correctly
Most styling products work better when you begin with less than you think you need. Warm the product between your hands, distribute it evenly, then add more only where necessary. Whether you apply to damp or dry hair will also change the result.
Experiment with different products
There isn't one universal best styling product. A clay that works perfectly for a textured short cut may be completely wrong for a slick side part. Match the product to the hairstyle instead of forcing one product to do everything.
Keep your routine simple
Once you find a product that gives you the right balance of hold, finish, and texture, stick with it. You don't need five styling products open at the same time.
Shop hair care and styling at Groom Standard, and check out our grooming essentials for the rest of your routine.