{"title":"Gels \u0026 Creams","description":"\u003cp\u003eShop gels \u0026amp; creams for your hair routine. Explore the range from GroomStandard.\u003c\/p\u003e","products":[{"product_id":"american-crew-classic-forming-cream","title":"American Crew Classic Forming Cream 1.75 oz","description":"\u003ch2\u003eThe Classic That Never Goes Out of Style\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 1.75 oz\u003c\/p\u003e\u003cp\u003eSome products earn their reputation over decades. The \u003cstrong\u003eAmerican Crew Classic Forming Cream\u003c\/strong\u003e is one of them. 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Whether you're going for a clean side part or a textured, lived-in look, this cream adapts to you. A true grooming essential.\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":48776664744192,"sku":"GS-48776664744192","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9510\/8352\/files\/american-crew-forming-cream-groom-standard_jpg.png?v=1780071221"},{"product_id":"paul-mitchell-mitch-calibrate-thickening-cream-2-5-oz-medium-hold-styling-cream","title":"Paul Mitchell MITCH Calibrate Thickening Cream 2.5 oz","description":"\u003ch2\u003eMore Volume. More Confidence. Every Day.\u003c\/h2\u003e\u003cp\u003eFine or thinning hair doesn't have to look that way. The \u003cstrong\u003ePaul Mitchell MITCH Calibrate Thickening Cream\u003c\/strong\u003e is engineered to give your hair body, fullness, and a medium hold that keeps its shape without weighing it down. At 2.5 oz, it's the everyday styling essential that punches well above its size.\u003c\/p\u003e\u003ch3\u003eWhy It Works\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThickening formula\u003c\/strong\u003e — adds visible volume and fullness to fine or thin hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium hold\u003c\/strong\u003e — enough control to keep your style in place without stiffness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural finish\u003c\/strong\u003e — looks and feels like your own hair, just better\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat protection\u003c\/strong\u003e — shields hair during blow-drying for a polished finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply to damp hair before blow-drying for maximum volume, or work through dry hair for a quick texture boost. Built for men who want more from their hair — without the fuss.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":48779201282304,"sku":"GS-48779201282304","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9510\/8352\/files\/mitch-calibrate-thickening-cream-2-5oz-groom-standard.png?v=1789142241"},{"product_id":"moroccanoil-molding-cream-3-4-oz-flexible-hold-styling-cream","title":"Moroccanoil Molding Cream 3.4 oz","description":"\u003ch2\u003eStyle That Moves With You\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eMoroccanoil Molding Cream\u003c\/strong\u003e gives you the control you want without the stiffness you don't. This 3.4 oz flexible hold styling cream is infused with argan oil to condition as it styles — leaving hair with a natural, touchable finish that lasts all day.\u003c\/p\u003e\u003ch3\u003eWhy It Works\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible hold\u003c\/strong\u003e — shape and reshape without crunch or flaking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan oil-infused\u003c\/strong\u003e — conditions hair while you style\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural finish\u003c\/strong\u003e — no helmet head, just clean definition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on all hair types\u003c\/strong\u003e — short cuts, textured styles, and everything in between\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're going for a polished look or a lived-in style, this cream adapts to you. A little goes a long way — work a small amount through damp or dry hair and shape as desired.\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Default Title","offer_id":48779346018560,"sku":"GS-48779346018560","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9510\/8352\/files\/moroccanoil-molding-cream-groom-standard_jpg.png?v=1789142259"},{"product_id":"mvrck-grooming-cream-easy-hold-definition-hair-styling-cream","title":"MVRCK Grooming Cream 5.1 fl oz","description":"\u003ch2\u003eStyle Without the Struggle\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 5.1 fl oz \/ 150 mL\u003c\/p\u003e\u003cp\u003eNot every day calls for maximum hold. Sometimes you just want your hair to look good without feeling like you're wearing product. The \u003cstrong\u003eMVRCK Grooming Cream\u003c\/strong\u003e delivers easy hold and clean definition — giving your hair shape, texture, and a natural finish that looks effortless because it is. 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The kind of grooming cream that becomes a daily habit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLooking for a styling cream that is available now?\u003c\/strong\u003e Try \u003ca href=\"\/products\/american-crew-classic-forming-cream\"\u003eAmerican Crew Classic Forming Cream 1.75 oz\u003c\/a\u003e for a medium-hold, low-shine alternative. Hold and finish differ from MVRCK Grooming Cream.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePrefer a lighter hold?\u003c\/strong\u003e \u003ca href=\"\/products\/reuzel-grooming-cream-3-38-oz\"\u003eReuzel Grooming Cream 3.38 fl oz\u003c\/a\u003e is another in-stock option for flexible, light hold and low shine.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":48779711316224,"sku":"GS-48779711316224","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9510\/8352\/files\/mvrck-grooming-cream-groom-standard.png?v=1789142235"},{"product_id":"american-crew-firm-hold-styling-gel-8-4-oz","title":"American Crew Firm Hold Styling Gel 8.4 fl oz","description":"\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 8.4 fl oz\u003c\/p\u003e\u003cp\u003eAmerican Crew Firm Hold Styling Gel delivers strong, long-lasting hold with a high-shine finish. 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Blow-dry for best results.\u003c\/p\u003e","brand":"Johnny B.","offers":[{"title":"3.3 fl oz","offer_id":50718409392384,"sku":"JB-FUDDY-3.3OZ","price":15.0,"currency_code":"USD","in_stock":true},{"title":"12 oz","offer_id":50718409425152,"sku":"JB-FUDDY-12OZ","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9510\/8352\/files\/johnny-b-fuddy-3.3oz.png?v=1792602145"},{"product_id":"johnny-b-hold-tight-clay-gel-3-3oz","title":"Johnny B. Hold Tight Clay Gel 3.3 fl oz","description":"\u003cp\u003eBuild strong hold and natural matte texture with Johnny B. Hold Tight Clay Gel. 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Street Cream Pomade 3 oz","description":"\u003cp\u003eCreate fuller-looking styles with Johnny B. Street Cream Pomade. This creamy, fibrous styling cream adds texture and volume with strong, flexible hold and a natural matte finish.\u003c\/p\u003e\u003ch2\u003eFeatures\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eStrong hold: rated 8\/10 by Johnny B.\u003c\/li\u003e\n\u003cli\u003eLow shine: rated 2\/10.\u003c\/li\u003e\n\u003cli\u003ePliable texture helps add thickness and lift, including in fine hair.\u003c\/li\u003e\n\u003cli\u003eWater-based formula designed to layer without flaking or buildup.\u003c\/li\u003e\n\u003cli\u003eNet weight: 3 oz \/ 85 g.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eWork a small amount between your hands and distribute evenly through dry hair. Shape and style as desired, adding more gradually for extra control.\u003c\/p\u003e","brand":"Johnny B.","offers":[{"title":"Default Title","offer_id":50719294914816,"sku":"JB-STREET-CREAM-3OZ","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9510\/8352\/files\/johnny-b-street-cream-pomade-3oz.png?v=1792607837"},{"product_id":"gibs-grooming-tea-tree-matte-cream-4oz","title":"GIBS Tea Tree Matte Cream 4 oz","description":"\u003cp\u003eAdd texture and flexible control with GIBS Tea Tree Matte Cream. This lightweight styling cream provides medium hold and a natural matte finish for everyday shaping without a glossy look.\u003c\/p\u003e\u003ch2\u003eFeatures\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eMedium hold with a matte finish.\u003c\/li\u003e\n\u003cli\u003eAdds texture and flexibility.\u003c\/li\u003e\n\u003cli\u003eFormulated with tea tree oil, kaolin clay, peppermint and rosemary.\u003c\/li\u003e\n\u003cli\u003eWhite cedar, absinthe and black pepper fragrance.\u003c\/li\u003e\n\u003cli\u003eMade in the USA. Net weight: 4 oz \/ 113 g.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eWork a nickel-sized amount through clean, dry hair from roots to ends, then shape into your desired style.\u003c\/p\u003e","brand":"GIBS Grooming","offers":[{"title":"Default Title","offer_id":50719299666176,"sku":"GIBS-TEA-TREE-MATTE-CREAM-4OZ","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9510\/8352\/files\/gibs-tea-tree-matte-cream-4oz.png?v=1792608071"},{"product_id":"reuzel-rosemary-mint-hydrating-styling-cream-100ml","title":"Reuzel Rosemary Mint Hydrating Styling Cream 3.38 fl oz","description":"\u003cp\u003eKeep hair soft and manageable with Reuzel Rosemary Mint Hydrating Styling Cream. This lightweight leave-in cream conditions coarse strands and helps tame frizz without weighing hair down.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLight hold with a low-shine finish\u003c\/li\u003e\n\u003cli\u003eMoisturizing, water-soluble formula\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types\u003c\/li\u003e\n\u003cli\u003eFresh rosemary mint fragrance\u003c\/li\u003e\n\u003cli\u003eVegan formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Rub a small amount between your hands and work evenly through towel-dried or dry hair, from mid-lengths to ends. Add another styling product if desired, then style.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 3.38 fl oz \/ 100 mL\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":50719402459392,"sku":"GS-REU-RM-HSC-100","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9510\/8352\/files\/reuzel-rosemary-mint-hydrating-styling-cream-100ml.png?v=1792608528"},{"product_id":"johnny-b-mode-lucky-boy-hair-styling-gel","title":"Johnny B. Mode Lucky Boy Hair Styling Gel","description":"\u003cp\u003eGet a polished, high-shine style with Johnny B. Mode Lucky Boy Hair Styling Gel. Its distinctive green formula provides dependable hold for slick backs, side parts and wet-look styles.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHold: 6\/10\u003c\/li\u003e\n\u003cli\u003eShine: 8\/10\u003c\/li\u003e\n\u003cli\u003eAlcohol-free, water-soluble formula\u003c\/li\u003e\n\u003cli\u003eRework your style by adding water\u003c\/li\u003e\n\u003cli\u003eAvailable in 12 oz and 32 oz jars\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Rub a small amount between your hands and distribute evenly through hair. Shape as desired, adding more if needed. Blow-dry for a firmer finish.\u003c\/p\u003e","brand":"Johnny B.","offers":[{"title":"12 oz","offer_id":50719422447872,"sku":"GS-JB-LUCKY-12","price":16.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":50719422480640,"sku":"GS-JB-LUCKY-32","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9510\/8352\/files\/johnny-b-mode-lucky-boy-12oz.png?v=1792608922"},{"product_id":"its-a-10-potion-miracle-styling-potion-4-5-fl-oz","title":"It's a 10 Potion Miracle Styling Potion 4.5 fl oz","description":"\u003cp\u003eSmooth, soften and style with It’s a 10 Potion Miracle Styling Potion. This lightweight styling cream helps reduce frizz, improve manageability and add shine without a stiff finish.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps smooth hair and reduce frizz\u003c\/li\u003e\n\u003cli\u003eAdds softness and shine\u003c\/li\u003e\n\u003cli\u003eHelps detangle for easier styling\u003c\/li\u003e\n\u003cli\u003eSuitable for blowouts, curls and air dried styles\u003c\/li\u003e\n\u003cli\u003eSize: 4.5 fl oz (133 mL)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet or dry hair and style as desired.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePackaging:\u003c\/strong\u003e Metallic blue squeeze tube with black cap, as pictured. Made in the USA.\u003c\/p\u003e","brand":"It's a 10","offers":[{"title":"Default Title","offer_id":50763895668992,"sku":"GS-IT10-POTION-STYLING-45","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9510\/8352\/files\/its-a-10-potion-miracle-styling-potion-4-5oz-groomstandard.png?v=1792856920"}],"url":"https:\/\/groomstandard.com\/collections\/hair-gels-creams.oembed","provider":"Groom Standard","version":"1.0","type":"link"}