{"title":"American Crew","description":"\u003cp\u003eShop American Crew men’s hair styling products at Groom Standard. American Crew is known for straightforward, barbershop-inspired styling products built for everyday control and easy-to-wear finishes.\u003c\/p\u003e\u003cp\u003eStart with Classic Forming Cream for medium hold, natural-looking shine and flexible styling that works across a range of men’s hairstyles.\u003c\/p\u003e","products":[{"product_id":"american-crew-classic-forming-cream","title":"American Crew Classic Forming Cream 1.75 oz","description":"\u003ch2\u003eThe Classic That Never Goes Out of Style\u003c\/h2\u003e\u003cp\u003eSome products earn their reputation over decades. The \u003cstrong\u003eAmerican Crew Classic Forming Cream\u003c\/strong\u003e is one of them. A barbershop staple trusted by professionals and everyday guys alike, this forming cream delivers medium hold with a low shine finish — versatile enough for any style, any hair type, any occasion.\u003c\/p\u003e\u003ch3\u003eWhy It's a Classic\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium hold\u003c\/strong\u003e — keeps your style in place without feeling stiff or heavy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow shine finish\u003c\/strong\u003e — natural-looking results that don't scream \"product\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on all hair types\u003c\/strong\u003e — straight, wavy, thick, or fine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e — reshape and adjust throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply a small amount to damp or dry hair and style as desired. Whether you're going for a clean side part or a textured, lived-in look, this cream adapts to you. A true grooming essential.\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":48776664744192,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9510\/8352\/files\/american-crew-forming-cream-groom-standard_jpg.png?v=1780071221"},{"product_id":"american-crew-matte-clay-3-oz","title":"American Crew Matte Clay 3 oz","description":"\u003cp\u003eAmerican Crew Matte Clay is a men’s hair styling clay designed for workable, medium hold with a silky matte finish. It helps build moldable texture and controlled definition for textured, deliberately styled looks.\u003c\/p\u003e\u003ch3\u003eWhy You’ll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWorkable medium hold\u003c\/li\u003e\n\u003cli\u003eSilky matte finish\u003c\/li\u003e\n\u003cli\u003eBuilds moldable texture\u003c\/li\u003e\n\u003cli\u003eHelps create controlled, textured styles\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eWork a small amount evenly through dry or towel-dried hair, then style as needed.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAqua\/Water\/Eau, Kaolin, Petrolatum, Cera Alba\/Beeswax\/Cire D’abeille, PEG-7 Glyceryl Cocoate, Oleth-10, Cera Carnauba\/Copernicia Cerifera (Carnauba) Wax\/Cire De Carnauba, Paraffinum Liquidum\/Mineral Oil\/Huile Minérale, Parfum (Fragrance), Benzyl Alcohol, Citral, Citronellol, Geraniol, Limonene, Linalool, Ethylparaben, Methylparaben, Phenoxyethanol, Sodium Benzoate.\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":49739829248256,"sku":"USA-007945","price":18.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9510\/8352\/files\/american-crew-matte-clay-groom-standard.png?v=1789145852"},{"product_id":"american-crew-firm-hold-styling-gel-8-4-oz","title":"American Crew Firm Hold Styling Gel 8.4 oz","description":"\u003cp\u003eAmerican Crew Firm Hold Styling Gel delivers strong, long-lasting hold with a high-shine finish. The alcohol-free formula is designed to help control and define styles without flaking while adding the appearance of thickness and shine.\u003c\/p\u003e\u003ch3\u003eWhy You’ll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFirm, long-lasting hold\u003c\/li\u003e\n\u003cli\u003eHigh-shine finish\u003c\/li\u003e\n\u003cli\u003eAlcohol-free formula\u003c\/li\u003e\n\u003cli\u003eHelps control and define structured styles\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to towel-dried hair, work from scalp to ends, shape into place and allow to dry naturally. Not recommended for blow drying.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eWater (Aqua) (Eau), VP\/VA Copolymer, Polysorbate-20, PVP, Quillaja Saponaria Bark Extract, Panax Ginseng Root Extract, Salvia Officinalis (Sage) Leaf Extract, Allantoin, Panthenol (Provitamin B5), Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Propylene Glycol, Triethanolamine, Tetrasodium EDTA, Fragrance (Parfum), Benzyl Salicylate, Butylphenyl Methylpropional, Limonene, Linalool, Phenoxyethanol, Potassium Sorbate, Methylparaben, Propylparaben.\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":49739846418688,"sku":"USA-024800","price":19.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9510\/8352\/files\/american-crew-firm-hold-styling-gel-groom-standard.png?v=1789146041"},{"product_id":"american-crew-daily-cleansing-shampoo-15-2-oz","title":"American Crew Daily Cleansing Shampoo 15.2 oz","description":"\u003cp\u003eAmerican Crew Daily Cleansing Shampoo is a silicone-free daily shampoo formulated to cleanse away excess oil while helping hair feel soft and manageable.\u003c\/p\u003e\u003ch3\u003eWhy You’ll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDesigned for everyday cleansing\u003c\/li\u003e\n\u003cli\u003eHelps remove excess oil and impurities\u003c\/li\u003e\n\u003cli\u003eContains Vitamin B5\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula\u003c\/li\u003e\n\u003cli\u003eCitrus Mint fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eWet hair thoroughly. 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